The founding of our studios 2014

The founding of our studios 2014

SD Studios started off as a series of creative side projects by designer and game-maker Stacey Darlington. Inspired by family, friends and life events, her intent is to create fun, beautiful and unique games and gifts that encourage wellbeing, laughter and kindness. 

Originating back in 2014 with the hilarious ‘Guzzling Sharks’ drinking card game developed for her university friends, SD Studios really hit its stride with the COVID pandemic. Motivated by the positive messages being shared amongst friends and strangers to help boost spirits, the spontaneous support for key workers in the NHS, and the simple importance of compassionate words when face-to-face contact was so restricted, Stacey created the original ‘Be Kind’ cards in 2020. 

The thoughtful quotes, produced sustainably and beautifully presented and illustrated, became immediately popular as gifts, message cards, and personal motivational tools. The heartfelt customer messages and feedback on their positive impact in periods of difficulty, led Stacey to reflect on and draw from other events in her life to create a unique range of bespoke ‘Be Kind’ collections: all based on that original intent to increase wellbeing and encourage kindness in the world. Since then the range has expanded further to additional boutique stationery and gift collections. 

SD Studios remains a bespoke provider of beautiful, sustainable and unique gifts. Based in the Berkshire countryside, their focus is on developing high-quality and sustainable products that are kind to the earth, clear in purpose and spread joy and kindness. All SD Studios products are produced in the UK using sustainable and high-quality local materials.

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